Troy Peterson, Web Operations Manager of 
GPSworld.com, saw a 100% increase in AdSense ad revenue when he optimized with placement and format changes. Specifically, he added 
link units, increased the number of ad units per page, and matched ad unit colors to his site. Troy says of the program, "AdSense has become our standard means of generating immediate revenue ... and once other advertising takes off, AdSense continues to deliver a steady stream of income."
Read our 
newest case study.
 Posted by Susan Taing - AdSense Product Marketing
Posted by Susan Taing - AdSense Product Marketing
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