In our biggest performance overhaul to date, the link units engineering team recently completed a full rewrite of the link unit matching system. The new system is much smarter: it not only uses more sophisticated topic ranking algorithms but also continuously optimizes by learning which topics have the most appeal to the visitors of your site. The results are overwhelmingly positive -- topic quality, user response rate to topics and ads, and monetization metrics have all improved in significant, measurable ways.
If you aren't already using link units on your pages, I encourage you to give them a try. They�re space-efficient and can help provide additional AdSense revenue. Visit your �AdSense Setup� tab and select 'AdSense for content' to get started, or learn more in our Help Center.
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