Make the most of the holiday season - tune in to our e-commerce Hangout On Air

As one of the busiest times for e-commerce publishers approaches, make sure you�re ready to optimize for a holiday bump in traffic. There�s a couple of critical key factors to consider. First, is your site as user-friendly as it could be? Your site should provide a great experience for your users across their devices � this will help you maintain relationships with your returning visitors and engage new ones.

Another important area to look at is whether you have a complete monetization strategy in place. On average only 1-5% of traffic on an e-commerce site will convert to a sale, so it�s important to know what options are available to monetize the visits that don�t convert.

Tune in to our e-commerce Hangout On Air on Tuesday, November 26th, where we�ll talk through some of the steps you can take to ensure your site is well set up to capture the seasonal opportunity. We�ll also answer a few of your questions, which you can submit when you RSVP to watch the live stream. During this session, we�ll cover the following topics:

  • Principles of user experience for e-commerce publishers
  • The importance of a user-friendly mobile site
  • How to maximize your non-conversion revenue with advertising solutions

Click here to RSVP

Register to watch the Hangout On Air today and don�t forget to check out the AdSense +page for the latest updates.

Posted by Anntao Diaz - Inside AdSense Team
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